Hi!
I'm working on a report of a dataset that includes 1000 consumers. We have asked them about their knowledge on a certain topic, and I would love to create some persona's to refer to in the report. Its about sustainability, so for example the 'super sustainable' persona and the 'i dont care about sustainability' persona.
I read about several methods on clustering, and unsupervised machine learning caught my attention - specifically the elbow method. However, I did not find any documentation on how to do this in R. I'm not super experienced in R, and Chat GPT only confused me
Is there anyone who could help me with this, or do you have any how-to's available? Also please let me know if there is more information necessary on this topic.
Thanks in advance!