I need to explain from my marketing data how important the type of TV spot is in relation to placement and time of broadcast.
I already converted the date for example:
2020-12-25 17:31:37
to Weekdays (monday, tuesday etc.)
But now I have difficulties with making a regression with the Spots 1-5 (as a dependent variable) and time and weekdays as a independent variable. How do I "extract" time out of the example above? It always say that Variable lengths are different