Hi there,
Nice to see R community talking abouT marketing analytics! @rachael thanks for the sharing. From my experience I think we miss (or at least I never found) a package equivalent to Advertools that we could use for example for SEO audit using a tidy approach.
Of course we can always use reaticulate and use the same python library, but call me old fashioned, but is not the same as a proper R package.
A Wrapper around advertools would do the trick? probably! I would love to know which tools is the R community currently using for SEO audit and optimization