Democratizing Data with R, Python, and Slack

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View the R in Marketing meetup recording here. This is a guest post by Matthias Mueller, Director of Marketing Analytics at CM Group. Matthias oversees a team of data scientists, engineers, and analysts tasked with optimizing the marketing mix, building customer lifetime value models, and enhancing the prospect’s buying journey. As a global Marketing Technology company, CM Group and its family of brands generate countless data points that from an analytics perspective are a true treasure trove.

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