Cost Per Click for Paid Search |> Table Contest

Cost Per Click for Paid Search

Authors: Matthew Currier

Full Description:
This is an html table built using the gt package that highlights cost per click data for paid search campaigns in multiple countries.

Table Type: static-HTML
Submission Type: Single Table Example
Table: Cost per Click for Paid Search
Code: GitHub - matthewcurrier/PositTableContest2024
Industries: advertising.
Packages: gt

1 Like

This looks lovely.

Out of curiosity, what's makes a keyword branded or non-branded? Why would non-branded keyword usually cost more?

Thanks Curtis.

Let's say you're looking to buy a new laptop computer and you type the following into Google,

"buy laptop 16GB RAM" or "buy new laptop"

Laptop manufacturers such as Lenovo, HP, and Acer will aggressively vie to have their ads show up at the top of the search engine results page. Why? Because you are an open minded, potential new customer with no brand preference!

But now let's say you type a branded keyword search such as,

"buy Lenovo laptop 16GB RAM" or "buy new Lenovo laptop"

If I'm Lenovo, I want my ad to show up on the search engine results page. You're looking for me, and I want to make sure you find me. However, if I'm HP, I'm going to think carefully about trying to advertise to you. You clearly have a brand preference, and is it really worth it for me to put my ad in front of you? In some cases it might be, but generally speaking, it's probably not worth it.

1 Like